February 25, 2007

Buzz Unbuilt

Virginia Postrel explains how I, and the other winner of her contest, came to receive useless swag instead of movie passes. Incidentally, I have no intention of paying to see Ghost Rider, which I hear is really bad. I'll probably catch it when it's on cable.

Posted by John Tabin at February 25, 2007 03:18 PM
Comments

Given the first two weekends worth of box office, I question your title on this one.

Posted by: Jeremy Lott at February 28, 2007 06:30 PM

Why? Just because the negative effect of this snafu was overwhelmed by the overall performance of the movie doesn't change the fact that the Dynamist.com promotion was a failure, and bred ill-will.

Posted by: John Tabin at March 1, 2007 11:23 AM